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The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late s, Europe’s Airbus overtook. In this getAbstract summary, you will learn: How the world’s two largest passenger aircraft manufacturers, Boeing and Airbus, compete;; How they are organized;. Boeing Versus Airbus has ratings and 30 reviews. John Newhouse delivers a thorough and thoughtful analysis of the airline industry from the suppliers to.

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But overall, the author tries and succeeds to portray a balanced view of the competition between the two giants of the commercial aircraft production industry. The fight for supremacy between two aircraft-making giants. Charles Champion, newhouuse engaging engineer who steered the A line directly into disaster, is not even mentioned by name. Great book to read for those who are interested in the airline industry business, also for aviation lovers.

Boeing versus Airbus by John Newhouse | : Books

Apart from that I found it really interesting and informative. Then you can start reading Kindle books on your smartphone, tablet, or computer – no Kindle device required. Please try again later. The book has a strong point of view, but it is well-written and interesting reading from the aviation viewpoint, and business management. The Best Metal of Books by John Newhouse.

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Enter your mobile number or email address below and we’ll send you a link to download the free Kindle App. Newhouse smartly navigates the nuances of Boeing’s decision to launch a trade dispute over Airbus’ subsidies from European governments.

Trivia About Boeing Versus Vx See our Returns Policy. The 21 Best Album Re-Issues of Jan 23, Oliver Hazan rated it liked it. Always of interest, the battle between Airbus and Boeing is fascinating reading for an aviation buff like me. Although the book has increased my admittedly meager knowledge of the airline industry, I don’t feel as if I gained much insight into the actual competition.



However, I thought it would still be a good primer and provide historical perspective on what is, if not “the greatest international competition in business,” at least one of the more interesting ones. If you are looking for a look at the state of the airline industry around this bieing a newhhouse place to get that information and consider the challenges that face air plane producers across the world.

His book, The Sporty Gameis a primer for an earlier era of competition. Aug 06, Jmswtsn rated it really liked it.

Pilot’s Handbook of Aeronautical Knowledge. Also evidenced newhouee the observation that Emirates gets scant reference whilst Etihad and Qatar were not even mentioned. Notably his prediction that Airbus would never sell enough Newhouwe to earn a return on the investment has been born out by subsequent events.

Reading numerous reviews of travel experiences from various airlines as well as having travele A very good accounting of the rivalry over the years between Boeing and Airbus in the market for commercial aircraft. Newhpuse really live up to its title of ‘inside story’. Newhouse delivers a book that is must reading for anyone in the aviation industry. Jan 08, Pages. Newhouse looks at not only their current state but how each developed into its position from mergers and acquisition to government subsidies.

Boeing Versus Airbus by John Newhouse

This mohn does a good job of highlighting the behind-the-scenes perspective of Boeing and Airbus. When the engineers at Chicago-based Boeing Co. Still the book provides a nice preview of what may be the future of commercial aviation. I boeeing the structure of the book, where each chapter is based on a business or management theme, very hard to follow as each chapter covered the same years from a different perspective and events that were referred to in the early chapters were only explained in later chapters.


I work for Boeing, so I’ll let you guess which company is which in my little analogy. The rivalry between Boeing and Airbus has certainly been interesting. The current fight has produced dozens of telling anecdotes, some of them repeated by Newhouse and credited to newspaper and magazine reports. This year’s collection includes many independent and self-published artists; no mainstream or superhero comic in sight.

Boeing Versus Airbus by John Newhouse – PopMatters

However, as with any industry, the perspective of the consumer deviates significantly from the perspective of those in a business providing a good or service. John Newhouse takes us through Boeing’s fall in the ‘s, to the corrupted leadership of Airbus in the ‘s. Read more Read less. The Boejng troubles materially changed the competitive landscape and may jeopardize the A However, the book settled in a well-paced narrative that laid out the evolution of the place of the remaining two titans of commercial newhouuse in the commercial aviation industry.

At times repetitive and superficial. Nov 01, Brian rated it really liked it Shelves: Airbus, finding fault for the A breakdown, forced out one CEO. I bought this and looked forward to the story with great anticipation. Boeing Versus Airbus Publisher: Airbus is formulating a major restructuring that could lead to bboeing layoffs for the first time in the company’s year history.

In doing so, Boeing exposed itself to counterclaims about support from NASA and the Defense Department, not to mention the billions in Japanese government aid to Boeing’s Japanese suppliers.

China’s upcoming entry into the commercial aircraft market will make this an ongoing “who’s in first?