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Competition Demystified: A Radically Simplified Approach to Business Strategy professor Bruce Greenwald offers a bold new theory of competition – a theory. Greenwald, Bruce C. N.. Competition demystified: a radically simplified approach to business strategy / Bruce Greenwald and Judd. Kahn. p. cm. Includes index. In Competition Demystified, Bruce Greenwald and Judd Kahn define strategy as outward facing decisions addressing two primary issues: the.

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There are multiple chapters with detailed case studies, which are very relevant if you want to practice strategy. My two key takeaways from reading Greenwald’s well-argued and counterintuitive premise are: Want to Read Currently Reading Read.

Competition Demystified by Bruce C. Greenwald, Judd Kahn | : Books

There’s nothing groundbreaking here. Life and Work Kindle Edition. Does the firm have comprtition competitive advantage? Supply- cost advantage, frequently from prop technology or by know-how 2. ComiXology Thousands of Digital Comics. However, many times in highly competitive markets restaurants, retail many companies have earned outsized returns and margins for extended periods of time without any discernible competitive advantage.

Perhaps the difference is in the author’s definition of time horizon. Amazon Rapids Fun stories for kids grenewald the go.

This book can be petty and academic at points, but it is a standard classic strategy book that should be reread every couple years by any business person who demustified the big picture direction of their firm. Following the same logic, niche market is easier to defend for an incumbent. Competition Demystified will give executives and strategic planners an indispensable new way to exploit competitive advantage demyxtified achieve exceptional profits.


The author also includes his own analysis on several companies regarding their place in their respective competitive market with suggestions on how to go forward. Aug 24, Julian Bu rated it liked it.

Read more Read less. As an investor, I use the concepts in this book as my framework to distinguish companies with a sustainable competitive advantage from most companies that lack a true edge. The book has given me better ways to articulate strategy and strategic themes and approaches.

Shopbop Designer Fashion Brands. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.

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Books by Bruce C. Nice alternative take on competition. He also provides suggestion on how to identify and manage companies in different competitive landscape for example, the general strategy if you’re the top dog in a market with barrier of entry is different than the strategy if you’re a company in a very competitive market with no barrier of entry. Overall, I really enjoyed this book – a great read for anyone interested in business strategy.


Write a customer review. Greenwald discusses why barrier of entry is the most significant force.

However, for many investors a year period of outsized returns is sufficient. He will probably achieve growth, but will it be profitable?

Successful firms recognize their competitive advantage and they leverage those advantage in the marketplace. Many of the cases are out of date like Apple around early s which the authors conclude are “going nowhere”but the faulty analysis proves to me that their framework is not very useful.

Demystigied first half of the book introduces this idea via case studies indicating the sources of barriers to entry and thus competitive advantage and th I compeetition up this book because I’m currently taking Greenwald’s class at Columbia Business School.

Market position is key for long-term profitability, usually together with either proprietary technology or customer captivity. Another example is from an investment perspective and being able to come coompetition with true market values. Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers.

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