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Buy El Medio Es El Masaje (Studio / Study) by Marshall McLuhan, Quentin Fiore ( ISBN: ) from Amazon’s Book Store. Everyday low prices and. El Medio Es El Masaje/ The Media is the Massage: Un Inventario De Efectos/ an Inventory of Effects Studio / Study Spanish Edition by Marshall McLuhan. El Medio es el masaje; Marshall McLuhan y Quentin Fiore fue un educador, filósofo y estudioso canadiense. Profesor de literatura inglesa.

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The really awesome thing is that he wrote this inand his predictions are just now starting to ring awesomely true!

My co This is one of those weird books that’s kind of loose philosophical theory without much in the way of hard logic or evidence. Open Preview See a Problem? Goodreads helps you keep track of books you want to read.

For a book published 5o years ago, this short book has aged very well beyond a few references to the technology of the times. Marshall McLuhan doesn’t mention the mashall Internet, but I’d imagine he’d not be surprised by it McLuhan does not talk about the Internet – but he talks around it. Much recommended, though, to learn about this important process of thought!

One of my favourite examples being Hermes, the messenger god, who Homer tells us could run swifter than the wind. Admittedly I’m probably being unfair with a 1 star rating, but I’m sick of technological fetishism and there really wasn’t anything convincing or exciting in this. Goodreads ONLY exists because of the goodwill e the people who do all the unpaid slave labour that keeps it where it is.

El Medio es el masaje; Marshall McLuhan y Quentin Fiore by Angie Gutiérrez on Prezi

This perfectly reflects recent trends in the development of websites like Facebook, Twitter, Youtube, Google, etc. To see what your friends thought of this book, please sign up.


Amazing that I did not get around to reading this classic before! Jul 24, John Matsui rated it it was amazing Shelves: The public, in the sense of a great consensus of separate and distinct viewpoints, is finished. But nowadays “media” is used as a collective singular — …more Masaj is the singular of media the Latin neuter ending -um changes to -a in the plural.

I really think humour actually works to reinforce existing prejudices – it’s generally done before thought, medoo on your pre-existing ideas. It’s weird because he seems to make comments every so often which show the essential similarity between modern technology and older technology but he doesn’t let it change his rather bold predictions of the coming massive societal changes due to technology.

Not only can such a human transform the environment in ways a hunter-gatherer could never dream of doing, but this human will also be transformed in turn by the sheer power of their new found limbs, their new found abilities, their new found super-powers.

The Medium is the Massage

The hand that filled the parchment page built a city. While not foreseeing the hardware used in the transition, McLuhan did imagine the changes in the way we approach situations and process information that is, in a linear vs. Thanks for telling us about the problem.

But better late than never and it is shocking. His classic phrase, the medium is the message, is to the point here. I now have a voice continuing the metaphor of the technologically extended human body loud enough to ring out across the entire planet — whereas, in announcing the death of Pan all the gods could muster was a voice to boom out across the waves toward fl single boat.


Stick with this idea for a moment and soon we see that we have used technology to turn ourselves into gods. Talk about “Orientalizing” the West is gross and racist and makes no sense.

Goodreads’ policy is this: Will not appeal if you want decent politics, good arguments, good writing, good analysis, or good art. I hate it when my review is above the global average but, come on!

In an electric information environment, minority groups can no longer be contained—ignored. For instance, we say thereafter when we really mean thenafter, always when we mean at all times. I do have to disagree though with his assertion that television is maaaje participatory medium.

Dec 25, Trevor rated it it was amazing Shelves: Not all my mentors in mddio school were teachers. Too extreme an example?

File:McLuhan Marshall Fiore Quentin El medio es el masaje Un inventario de – Monoskop

Thus many of his innovative thoughts often came true. I have always called it the medium is the message, apparently that is a different book, unlike the platypi issue which is just a title I made up. The public was created when movable text and mass publishing were popularized, now the public has been transformed into the mass audience. View all 6 comments.