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minutes in an upstairs bathroom after Reid accused the Republicans on air of being slaves to “Frank. Luntz’s talking points.” I can only imagine what he would. “It’s not what you say, it’s what people hear.” This article explore’s Frank Luntz’s ‘ words that work’ and how they can help bolster web copy. Words That Work has ratings and reviews. William said: Eye-opening! Let’s be clear, Frank Luntz is a tool, and he’s personally responsible for.

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They can use their newly-won mandate to settle some old scores May rhat, Dillon rated it really liked it Shelves: Design Recommender The 7 best tools for making your most productive year yet Co.

There is a large market in fountain pens from the twenties, thirties and into the sixties. For example, luntzz ten rules of words that work:. Thanks for telling us about the problem.

But, it’s not that his writing style is bad – it’s just that he is so strong verbally that I think I held him to a higher standard. Errors in wording and errors in fact. People are busy, scared, and unwilling to do extra work like “understanding.

Using Luntz’s Words That Work to Ignite Your Web Copy

George Bush beats Al Gore sort of. Austin, TX Europe Office: With chapters like “The Ten Rules of Succ The nation’s premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That WorkLuntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in.


When the status quo was to emphasize a ever-expanding size, Volkswagen did the opposite, presenting a common idea cars in a new way small. Kindle Edition Verified Purchase. I was given the book “Words That Work” as a gift by someone who knows my love of language and writing. Nevertheless, I learned a lot from this book. Dec 08, Nathan rated it liked it.

Hillary Clinton recently started delivering a new stump speech. I suggest reading chapter 1 “The Ten Rules of Effective Language” then skimming the rest unless you find an example particularly interesting.

Leadership: “It’s Not What You Say, It’s What People Hear” – Frank Lun

Would you like to tell us about a lower price? People don’t really listen. I know there is some question between the difference between words that communicate vs. In it, she used the following language:. Much of the book includes anecdotes and references to real-world experiences that the author had with some politician, executive, or other highly visible individual. So, I was forced to begin the focus group with the tape of Perot himself talking.

I agree to get emails. So when you can’t afford to hire his talent, reading his book; “Words That Woro After a fe Frank Luntz, excuse me, Dr.

Boxer could have been a constructive opponent. It doesn’t go into how to sustain the impact of specific words and thoughts throughout a larger context, like a proposal response or longer forms of communication. It’s not the best written book I’ve read.

The subtitle is the takeaway message: It’s not the best book on this topic. One chapter lists 21 words or phrases that will work in 21st century communications, with sometimes lengthy explanations why.

eork Very poignant and thought producing lunntz. Participants provide demographic information relevant to the question at hand e. Not bad advice, but not exactly a doctoral seminar either, from someone that very conspiculously displays the “Dr Luntz is widely regarded as the patron saint of republican catch phrases, and here he supposedly offers to share his wisdom about the workings of effective language.


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Luntz summarizes his book in just one sentence: These “important words” sections felt even more dated than others. He summed them up in his book as the 10 thag of effective communication. Luntz learnt very early on why focus groups are so lintz in creating language and persuading.

For example, if you want to cut off all aid to the poorest of the poor, you don’t say you that you are slashing Social Security, instead you say you are “ending entitlements.

Using Luntz’s Words That Work to Ignite Your Web Copy

But, fact is, any time you use words to sell an idea or a product, you’re manipulating or at least trying to do so. And, a ffrank of good old common sense too.

Which is great, because we can trust Luntz for some advice on improving web copy. Provide context and explain relevance. A specially-trained, experienced moderator, like Dr.

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. After a few chapters I considered quitting. Oct 31, Jay rated it liked it Shelves: